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Africa First: Dressing a Neve Tsedek mansion for a special occasion!
When choosing art for a home, it’s important to first understand the client’s personal taste. What style do they prefer—modern or...
Sep 24, 20242 min read


Contemporary African Art: Serge Tiroche and Dorit Shafir at ST-ART's Jaffa Showroom (Hebrew)
ST-ART hosted a captivating lecture on July 7, 2024, at our newly inaugurated showroom in Jaffa. The event featured an engaging...
Aug 14, 20241 min read

Artcurial offers artists from the Africa First collection at auction
On 6th June, Artcurial will hold its Twenty One Contemporary auction, including creations by major international living artists alongside...
May 30, 20241 min read

START & Africa First Collections - Updates 2024
Dear friends, It’s been a long time since my last update on our activity at Africa First. The events of October 7th back home in Israel...
May 6, 20242 min read


Africa First and Gordon Gallery: Amplifying African Voices Through Art
In a groundbreaking collaboration, Serge Tiroche of Africa First and Amon Yariv of Gordon Gallery have joined forces. Together, they...
Mar 3, 20241 min read


Phillips' New Now Auction on 6 December with works featured from the Africa First Collection
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Nov 27, 20231 min read

In Support of Africa First
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Nov 26, 20231 min read

AKKA Project collaborates with Ca’ Pesaro, the International Gallery of Modern Art and Africa First
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Sep 21, 20231 min read


Job Openings: We are hiring!
ST-ART - Accounting Manager & P.A - Part-time ST-ART is an Israeli company owned by Serge Tiroche. Most of its activity is within the...
Jun 5, 20231 min read


L’arte africana interpreta Venezia: il progetto AFRICA 1:1 (IT)
Read the full article here (Italian)
Jun 4, 20231 min read


Africa 1:1 LAB Features Five Young Artists Across Africa
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Jun 4, 20231 min read


Important African Art (HE)
The breakthrough of African artists to the center of interest of the contemporary art world, exposing the audience to distant cultures...
Apr 10, 20231 min read


Continued strength of African art market in 2022
Click here to read more on Strauss & Co upcoming projects, one of them is the launch of a new Art Business Conference Africa. The event...
Jan 30, 20231 min read

'An idea, an artist' (French)
Exhibited as part of the Africa First X Gordon collaboration in Tel Aviv, Pakutzvaga by Tafadzawa Masudi was covered by i24 News FR,...
Jan 24, 20231 min read


Vision #10 H2 2022
Read the Vision #10, H2 2022 here Installation View: Simphiwe Mbunyuza, Emasimini at the African Studies Gallery Photo by: Evyatar...
Jan 23, 20232 min read

Jan 16, 20230 min read

Jan 16, 20230 min read


'Art Notes' with Africa First founder Serge Tiroche
Aimed at inspiring broader participation in support of Contemporary practitioners from Africa, Serge Tiroche, the founder of Africa First...
Jan 9, 20231 min read

Israel's Africa First program shows artist's Xhosa roots
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Oct 18, 20221 min read

Portraits - The Joy and Happiness of African art (Hebrew)
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Sep 1, 20221 min read


A Little Something Before the Summer Ends: Every Attraction You Don't Want to Miss (Hebrew)
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Aug 29, 20221 min read

Aug 23, 20220 min read

African Portraits Exhibition at Gordon Gallery (Hebrew)
Gordon Gallery is presenting a group exhibition of African artists. The group exhibition is entitled "Portraits", and includes works by...
Aug 22, 20221 min read

Group exhibition “Portraits” at the Gordon Architecture and Design News Gallery
The group exhibition “Portraits” at the Gordon Gallery includes works by eight contemporary African artists, who use portraiture as a...
Aug 22, 20221 min read

"Portraits" Group Exhibition Gordon Gallery in Collaboration With Africa First (Hebrew)
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Aug 22, 20221 min read

"Portraits" Group Exhibition at Gordon Gallery (Hebrew)
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Aug 22, 20221 min read

WHEN ART COLLECTIONS GO PUBLIC
Latitudes magazine shares some insight about public art collections in Africa, noting Africa First by Serge Tiroche as a good example to...
Aug 4, 20221 min read

Africa at Venice
Watch the videos co-produced by Serge Tiroche founder of Africa First, AFRICAN POWER STATION and ART AFRICA: AFRICA AT VENICE / Uganda...
Jul 31, 20221 min read

Africa First! A Feature Article in Art Africa Magazine
Collector and art patron Serge Tiroche’s Africa First platform promotes African Contemporary Art and is taking part in its renaissance...
Jul 26, 20221 min read


Vision #9 H1 2022
Read the Vision #9 H1 2022 Newsletter Devan Shimoyama, The Abduction of Ganymede, 2019, mixed media on canvas Africa First in 2022 A...
Jul 24, 20224 min read

The Frame - Conversations with Ayanda Fine Art
Serge Tiroche: Why you should invest in Contemporary African Art In the very first episode of „The Frame“, Sandra Ndachengedzwa talks to...
May 31, 20221 min read

OPEN CALL: VOLUME 16 - Meet the Jury Panel
Volume 16 will be juried by an experienced group of jurors including Storm Ascher, Alexandra Steinacker Clark, Victor Ehikhamenor,...
May 31, 20221 min read

Collector Spotlight - Serge Tiroche, Israel
“Leave the bar and focus on the bell.” That’s what keeps Serge Tiroche focused on discovery. Discovery of contemporary works of art...
May 17, 20221 min read

Radical Originality: The Artists of Africa First
Phillips and Africa First founder Serge Tiroche highlight a collection of artists whose emergent works represent the unique brilliance of...
Apr 13, 20221 min read

PRESS: A contemporary African scene in Israel - through the immigrant experience (Hebrew)
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Apr 7, 20221 min read


Job Openings: We are hiring!
In light of our new collaboration with Gordon gallery and our expanding international operations, we are seeking 2 highly motivated,...
Mar 22, 20221 min read

PRESS: Tafadzwa Tega Paints Ornate People with Backgrounds of Vivid Color (Hebrew)
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Mar 15, 20221 min read

PRESS: Portfolio - Recommendations March 3, 2022 (Hebrew)
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Mar 2, 20221 min read

PRESS: Jerusalem Post - Jerusalem highlights March 4-10, 2022
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Mar 2, 20221 min read


PRESS: Time Out - Art: 16 exhibitions that will upgrade your week (Hebrew)
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Mar 2, 20221 min read

PRESS: ArchiJob - Zuva A Solo Exhibition for Artist Tafadzwa Tega || Events (Hebrew)
Read the full article here.
Feb 28, 20221 min read


Africa First x Gordon Collaboration
Africa First x Gordon, Tel Aviv, Photos Credit: Evyatar Hershtik Africa First and Gordon Gallery, respectively run by Serge Tiroche and...
Feb 24, 20222 min read


Vision #8 H2 2021
Read the Vision #8 H2 2021 Newsletter Africa First in 2021 a roller-coaster year, higher! With all the uncertainties brought about by the...
Jan 27, 20223 min read


Meet the winners of the artHARARE Africa First Art Prize 2021
Meet the winners of the artHARARE Africa First Art Prize 2021, Wilfred Timire and Franklyn Dzingai. artHARARE team spent time with...
Jan 10, 20221 min read


Artillery Gallery hosts Harare Africa First Art Prize Exhibition
Artillery Gallery is hosting an exhibition of exceptional artists who were shortlisted to win the inaugural artHarare Africa First Art...
Dec 13, 20211 min read
Nov 27, 20210 min read
Nov 26, 20210 min read


Announcing the artHARARE Africa First Art Prize 2021 shortlisted artists.
We are excited to announce the list of the shortlisted artists for artHARARE Africa First Art Prize 2021. This year we saw many...
Nov 8, 20213 min read
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